rheinproperty logo design
rhein property has since 2004 procured luxurious holiday properties with an outstanding expertise. from winter destinations such as kitzbühel, st. moritz, gstaad, verbier and zermatt, to the summer destinations in eivissa, mallorca, st. tropez und italy among others.
our task was to develop a logo for the holding company that would harmonise with the exclusive logos we had already designed for the st. moritz and kitzbühel branches of the company.
Art Direction, Graphic Design
Schwester [by] guerilla bakery
schwester [by] guerilla bakery
the guerilla bakery, famous far beyond the borders of vienna,
has gotten a new family member:
it's a SCHWESTER (sister) and she has found shelter in the legendary P.O.C.,
where she since the opening in January has excited an enthusiastic crowd.
for this occasion we have developed a little stationery, including logo, icons
and a new corporate typeface.
Branding, Graphic Design, Illustration
packaging design for the ötscher:reich products at the alpine exhibition in the ötscher region
the 24th of april the alpine exhibition in the ötscher-region opened their gates under the name of ‘ötscher:reich’.
at ötscher:reich the activities reach from exhibitions, excursions and hikes in the ötscher region, to the three stations of the alpine exhibition. one of the stations is the recently built ötscher basis nature park centre in wienerbruck, where a restaurant and a shop invites you to indulge the purest pear ciders, elegant wines, specialties from the local bio-fish, venison, wild fruits, or the excellent ‘erzbräu bergquell’-beer.
FREILAND has designed a series of labels for a number of these locally produced specialties. this allows the regional producers to present and sell their products at the alpine exhibition under a uniformed ötscher:reich-brand.
as we believe that the focus needs to be on the products, we chose a reduced and simplified typographic solution, where we play with the corporate design typeface from the ötscher:reich campaign. alongside the reduced typography we present the products in an harmonically adjusted colour palette that also divides the product series in categories.
a visit to the alpine exhibition is absolutely worth your while!
and don’t worry, there’s plenty of time – ötscher:reich lasts till 1st of november.
Art Direction, Branding, Packaging
guerilla bakery, flour packaging
when designing guerrilla bakery’s flour packaging, we decided to do it with a completely new approach. to get the discussion going, we chose four different designs that we published on facebook as well as in a small viennese café.
although our favourite did not win, all of the deigns were following the same principles:
we consciously wanted to distance ourselves from the typical conservative ‘mill- and grandmother-like designs, and at the same time develop a design concept that could easily be transferred to possible extensions of the product range.
this is how the idea of a prominent label complemented with an interchangeable background pattern was developed. a simple concept that – with ever changing patterns and colours – can show great variety, and a high brand recognition value.
whether it is a box, a bottle, a paper bag or a mason jar, the round label will do the trick on any shape and surface.
Branding, Illustration, Packaging
documentary hamburg stand
short documentary about the stand of the free and hanseatic city of hamburg at european largest real estate trade fair, expo real in munich.
Landjäger Magazin No. 13
The Landjäger Magazin ‘the truth’ issue – translated and extended into an online magazine.
The online magazine is created in the Readymag ‘WYSIWYG’ editor, and is a web browser based online magazine that can be read just as good on your desktop computer, as on any mobile device. Including lots of additional material, the online edition is a great extension to the reading experience of the printed Landjäger Magazin.
Art Direction, Editorial Design, Web Design
The Alpine Ingredients
“The Alpine Ingredients” is mixing the ingredients for an inimitable experience, taking place in the world’s most beautiful winter sports resorts. A ski tour to a stellar dinner in untouched nature. Enjoying an exclusively regional dinner composed of authentic ingredients with alpinist friends and gourmets at a timeless place. The Alpine Ingredients’ aim is to combine , to process, to disperse and to reinterpret the best ingredients of all Best of the Alps’ regions. For us, The Alpine Ingredients project is a real opportunity to intensify cooperation and networking between a variaty of partners of different industries and to highlight each partners special quality via our media mix.
Editorial Design, Entrepreneurship, Interaction Design
Rainville Appartements iPad Magazine
The Rainville Appartements magazine app is designed to be a supplement to the Rainville Appartements marketing portfolio commissioned by Hamburg Team.
The app presents the same articles as in the printed brochure, but lets the reader explore the site and surroundings through a large amount of extra material such as videos, maps and gyro sensitive panoramas.
Editorial Design, Interaction Design, UI/UX
Hamburg Team commissioned us to design and produce the marketing portfolio for Rainville Appartements – a luxury apartment complex in Hamburg.
The Rainville Appartements are located at very historical place with a outstanding view over the river Elbe and the Hamburg harbour. The complex includes the well known Heine Villa with the famous park ensamble.
The idea was to present all aspects of the appartements in three books - Imagebook (the location, the architecture and the history), building specifications (materials and construction features), and following, an instruction manual to introductions the new owner to all the features of his luxury apartment.
Art Direction, Branding, Editorial Design
Raiffeisen in Austria is much more than just a bank.
One example is the cooperative travel agencies across the country, which organizes and sells holiday-packages all over the world.
Raiffeisen Reisen approached our partner ZWISCHEN DEN HIRSCHEN http://zwischendenhirschen.at for a complete redesign of their travel program for 2014. Through discussions it became clear that we wanted to make the project real.
Our idea: A converged consistent magazine – as a classic newspaper supplemented and extended by an iPad magazine.
To promote the program as well as the new catalog, we organized with our event partners CONSEQUENCES http://www.consequences.at the launch event for the 2014 program in Waidhofen / Ybbs.
While the newspaper is only available in cooperative travel agencies, the app can be downloaded in ITUNES STORE https://itunes.apple.com/no/app/aktiv-2014/id709594058?mt=8 for free.
Art Direction, Editorial Design, UI/UX
Diners Club Partner E-Service
Diners Club asked us to develop an revenue control e-account for Diners Club card payments to expand their partner services. The development of this e-service was based on the concept "mobile first"; the partners are able to use this service at any time in the future to access their data on all available devices and control their transactions on the go.
The layout is very flat and optimized for touch devices. During the design process, our focus was on the tablet display - we then used the tablet version as a guide to our mobile phone and desktop versions.
UI/UX, Web Design, Web Development
Hoffmann und Campe Verlag
The second website we redesigned for Hoffmann und Campe was the classic publishing house homepage which differs from our first project, the corporate publishing site. The idea was to build a library or bookstore focusing on research where the user can find all books categorized and lots of useful details. Everytyhing from sample pages, audio and video to retail platforms and events. The page also gives a good overview of the complete works of the authors.
UI/UX, Web Design, Web Development
We Love 8Bit
After the great feedback on the first 'we love 8bit' art show in Hamburg that was initiated by Thomas Carls and Tim Carstens, Freiland approached the initiators with a proposition to bring the exhibition to Vienna and even Berlin.
With each new city the show has grown, and in Berlin – the last city out – there were about 100 artist and even more 8bit-related artworks.
The list of contributors includes not only European artists, but also several artists from the United States and South America.
We are currently in the planning of continuing the Art Show and we look forward to all that await us in the future.
Finally, thanks again to everyone who has contributed and helped.
Exhibition Design, Fine Arts, Street Art
NRC Group - Responsive Corporate Site
Tradition and modernity, this is what the NRC Group stands for.
The new portal site expresses this Hanseatic affected claim perfectly.
Established in 1912 the Nordmann, Rassmann GmbH is an independent 100-year-old family enterprise in Hamburg, marked by tradition, innovative strength and a spirit of global openness.
NRC ranks among the world’s leading sales and marketing organizations in chemical distribution.
The focus of the new concept and design was the organization of the diversity of all products and services and its easy adaptability to the local companies and markets.
The site was developed as a consistently responsive side, following the premise MOBILITY FIRST.
Graphic Design, Web Design, Web Development
Hybrid iPad Magazine
StandOrt – The iPad magazine of the Free and Hanseatic City of Hamburg and the State of Schleswig-Holstein, on the tradefair Expo Real 2013 in Munich.
Thus underlining the importance of their co- operation, the state of Schleswig-Holstein and the Free and Hanseatic City of Hamburg jointly presented themselves in this industry magazine for EXPO REAL 2013, for the first time.
FREILAND realized an adaptation of the the print edition (designed by lab3 mediendesign) as an eMagazine for the iPad®. To check the outlay of an 1:1 version, we purposely chose a solution without any complex interactive features, that specialized iPad apps allow. This gave us the opportunity to focus on converting a magazine designed for print into a native app, and to test the acceptance within the related target group during the trade fair.
The results were truly amazing!
Editorial Design, Interaction Design, UI/UX
The Aspern IQ website is a presents the first realised building in Aspern Seestadt, one of the largest urban city planning projects in Vienna. Aspern IQ is an intelligent office building with power saving features and ecological work spaces. The idea for the website is to present the building and surroundings in an online magazine style. The site is also fully responsive and built on the 'mobile first' principles.
Creative Direction, UI/UX, Web Design
Freiland Anlog Studio
It all started with a power Blackout in our office, we have this documented on Facebook. A short time later, the first auxiliary supplies came with analog devices (notebooks). Thus the idea was born and we initiated a little just fo fun project.
We started with the adaptation of Apple ads to showcase our "Blackout Kids" and the matching SDK, then we faced the question of what we do with the ads. So it started with a blog and the first posts are written.
With the growing number of Post and our own analog apps we developed, the ads beaome more its own character.
We hope to get more ideas from creative to raise the issue of a 100% analog idea.
You will find the all post on: http://analog.freiland-wien.com
Advertising, Creative Direction, Photography
Showcase - Hamburg Stand - EXPO REAL
The Expo Real in Munich is the largest B2B trade fair for the real estate business in Germany. Hamburg and its partners are present with the greatest exhibition stand.
As the media partner of the Hamburg, FREILAND realized the first paperless exhibition stand, a multi-touch information system, all motion pictures and three documentations about Hamburg, the HafenCity and the Exhibition stand itself.
Branding, Motion Graphics, UI/UX
ŠKODA OCTAVIA 360° STREETVIEW
Skoda Octavia 360° streetview experience
In life, there`s always something going on. Always something to be paid attention to. To bring this insight to life, we created a streetview style commercial with a unique interactive aspect. The commercial could be viewed on line in full 360 camera view. Viewers could try and track characters within the commercial, finding small stories within the commercial. In this way, we were able to showcase all the ways an Octavia can help in a busy life.
Try the navigation in a 360° sphere
Animation, Art Direction, Web Design
Documentary 'Expo Real'
From 8 – 10 October 2012, the international real estate industry will present itself at Europe’s largest trade fair for commercial real estate and investment EXPO REAL in Munich. Extending over 637 square metres, the Hanseatic city of Hamburg will boast the largest stand of the fair. Organised by HWF Hamburg Business Development Corporation as a joint stand, it will showcase the bright development perspectives the real estate industry will encounter in the North of Germany.
FREILAND is responsible for all media on the stand (video, interactive systems, etc).
We produced this short documentary on behalf of the HWF (Hamburg Business Development Corporation) to convey an impression of success of Hamburg's appearance.
(Camera: Marius Klohn - Music: Pluse by Soundroad/Audiojungle)
Film, Motion Graphics
Škoda Fabia Range Microsite
Škoda Fabia "Life of Jack"
The Škoda Fabia range fits every stage of your live, which you can explore in the Flat of our fictive testimonial "Jack". The user will find several videos - emotional visuals of each car. More rational users can go downstairs in Jack's garage and will find a 360° view of the Fabia model including the facts and figures.
Art Direction, Motion Graphics, Web Design
Diners Club Beginners Golf Trophy - The App
Diners Club Austria is organizing their own beginner's golf trophy and freiland was ask to build a mobile app for a faster communication with their participants and the community.
Every content of the app is provided by the CMS of the website. Perfect - hole in one.
UI/UX, Web Design
CD development for DC Bank AG
We were asked to design the corporate identity for the DC BAnk AG. The DC Bank is accountable for the distribution of the Diners Club credit cards (Austria, Poland, Slovakia and Czech Republic) and handling the Miles and More Mastercards for Austria . The idea was to create a a very simple design to communicate a kind of understatement. Starting from logo design, through corporate identity till a minimal Website.
Branding, Creative Direction, Web Design
Hoffmann und Campe Corporate Publishing
Hoffmann und Campe Corporate Publishing demanded from us a "high quality, clear and easy-looking website", which reflects the expertise and the importance of the company to develop high quality and innovative media.
We opted for a web design that combines elements of traditional print design with the interface of modern tablet computers - iPad simulator included.
The iPad simululater allows viewing of Hoca iPad apps in the browser, such as the award-winning BMW Magazine.
Graphic Design, Interaction Design, Web Design
Corporate Design - Guerilla Bakery Vienna
Guerilla Bakery is a once-a-month initiative of three sisters that bring their love of baking to the streets of Vienna. Their pop-up bakery is hosted by different locations every time, luring people from all corners of the city to taste their sweet treats but also calls for a very particular kind of visual representation. To reflect the philosophy of Guerrilla Bakery and the sisters' personalities, we're working on a playful, sassy new identity. The logo is at the heart of the design, as its simplicity and versatility allows for it to be integrated easily and everywhere the sisters may find themselves. The font was created especially for the bakery, to make sure that the pop-up sensation's unique nature is reflected in every aspect of the designs.
Branding, Illustration, Typography
Relaunch Neudoerfler Office Systems
Stories about modern work environments, combined with interactive elements, such as galleries and videos, are showing the whole range of the Neudoerfler office systems. The magazine and the catalog merge in an exciting and colorful way.
FREILAND designed the site based on the corporate design created by jan,
Graphic Design, Web Design, Web Development
DINERS CLUB Austria
The new appearance of Diners Club Austria.
With optimized structure, new features and clear design, the austrian DC-dependence is now leading the way for other markets. Using the international CD as a basis, FREILAND developed an expandable modular system in which new business ideas as well as new markets can be realized.
Graphic Design, Web Design, Web Development
We created this logo for a rental company of Kitzbühel luxury lodges.
It is a combination of the Kitzbühel chamois and the classical typography of the logo of the company RHEIN PROPERTY.
HAMBURG TEAM LOGODESIGN
The existing logo was subtly refined and developed in different color combinations during the relaunch of the homepage.
Little (Big) Wonder, Munich
From Vienna to Munich. Munich's new hotspot gets a design, made by FREILAND.
Pure luxury in sun and snow.
That is what Kings Avenue stands for.
FREILAND developed a classic and reduced black and white visual appearance that harmonizes beautifully with the first-class imagery of the real estate.
Posh? - Well, maybe a little bit!
We created the complete corporate design for the small but exquisite boutique in the heart of Vienna.
Ninlil and its subsections Kraftwerk and Zeitlupe receive a new business stationary. Colorful and most importantly - barrier-free. (Logo Design by Gisela Scheubmayr)
Info Pavilion Überseequartier Hamburg
The information pavilion is located in the heart of HafenCity.
Interested visitors can find all information about the project and the current state of development.
Visitors can experience the world of Überseequartier and explore the future of this versatile project based on images, visualizations and models in the 170 sqm exhibition area. A central 'planning desk' shows the current planning and allows visitors a glimpse into the world of the architects.
I was responsible for the concept. The design was made by lab3 mediendesign based on plannings by system modern.
Exhibition Videos - Atelier HafenCity 
16 offices, 16 philosophies, 16 opinions and 16 interviews on questions about
Hamburg, HafenCity, genius loci and their own projects.
At the exhibition ATELIER HAFENCITY, these 16 interviews were shown on 16 screens and on a DVD that came with the exhibition catalog.
Exhibition Design, Film, Journalism
Exhibition Atelier HafenCity 
The HafenCity project in Hamburg is currently Europe’s largest inner-city development project – a blueprint for the development of a European city on the waterfront.
10 years ago, when the project HAFENCITY was launched, the area was dominated by noise, dirt and harbor work. In 2003, we created an exhibition, tackling the question of how to build a new, urban and vital township out of this barren area.
16 architects were planning the HAFENCITY and the exhibition presented current developments and the future plannings for the next few years.
The focus was not only put on the final result, but also on the architects' mode of operation, the way they respond to the challenge of the particular location.
We have deliberately tried to show the philosophy, the individual touch and the personalities of the architects and wanted to give an insight into the diversity of the architectural and artistic approaches.
The 800sqm space was designed as a large design studio.
Different media from the architect's everyday life built a vital showcase of the diverse architectures, designs and philosophies.
Among the 16 architectural offices were David Chipperfield, EMBT from Barcelona, Benthem Crouwel from Amsterdam and BRT and gmp from Hamburg.
From July to November 2003 up to 1,000 people daily visited the exhibition!
Realized by Tomas Nowack and Tommy Stark [cosanostra-design.com]
Architecture, Exhibition Design
Agency: Robinizer, Freiland, Leagas Delaney
Art Direction: Thomas Carls, Philip York Martin
3D&Illustration&Animation: Tobias Wüstefeld
For the Skoda Roomster Website I devoloped this Low-poly looking world
Illustration, Motion Graphics, Web Design
MERRY XMAS and A HAPPY NEW YEAR to our friends and followers!
More to come next year....